Improbable! Art-thinking in Madrid

The students from Option E Madrid - Entrepreneurship at ESCP Europe - performed a great exhibition @Espiritu23 on the 19th of September. In only 3 days, they had to learn and practice the art-thinking method: bartering, deviating, destroying, drifting, dialoging and finally displaying their artworks!
Many take-aways for their future start-ups in terms of innovation, prototyping and team dynamics, but also very inspiring artworks that they will probably never forget.
And I have been personally impressed by one of them: "the Human Store": Deviating an Apple Store, the students questionned the obsolescence and our reaction to it: changing devices every two years. Would we do that with a lung or a heart?
Congratulations to the whole promotion, you really did a great job, and I was proud and honoured to be your teacher, with Pierre Tectin! ;-)